BACKGROUND
After eleven years in advertising at DDB London & Ogilvy, becoming a mother to twins and three years in Chicago, my return to London brought about a career change. Working for a local charity, close to my heart, Small Steps, I realised that the strategic marketing & branding skills I had learnt working on national brands, could make a real difference in my own community and that 'big brand thinking' could be a force-for-good within smaller, non-commercial organisations that support and enrich all of our lives. This in mind, I have founded growgood and hope that I can work alongside community groups, charities and those starting out, to help them to organise, differentiate, target, promote and ultimately to grow.
Tricia Paterson
Strategic Skills
Big Brand Experience
Board Account Director at DDB & Ogilvy on brands such as British Gas, Felix, Ford and pro bono work on
The Prince's Trust.
Working closely with marketing departments to implement business objectives & develop effective marketing strategies. Ability to develop persuasive & compelling propositions to retain & attract consumers.
Award winning work on Hovis, Transport for London & Sony.
BUSINESS PLANNING
PROPOSITION DEVELOPMENT
BRAND STRATEGY
GROUP MODERATION
QUALITATIVE RESEARCH
COMMUNICATION PLANNING
MARKETING
ADVERTISING
EVALUATION
SOCIAL MEDIA
WEBSITE DESIGN
CHARITABLE GRANT APPLICATIONS
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Three years spent at Small Steps (2014-17), a children's charity​ working closely with the Trustees and Head of Service to develop a 10 year business plan, the charity's first ever, fundraising strategy, establish corporate partnerships with Nando's, Swim Generation & Sainsbury's by identifying brand synergy & shared purpose and learning the skill of how to write grant applications - 80% success rate, including Global Make Some Noise in 2017/18.
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Charity​
Experience
Qualitative
Research Experience
Successfully used qualitative research & group moderation techniques to determine future direction and how to manage organisational change. Able to create a collaborative & positive atmosphere and to produce clear, intelligent & directive recommendations.
Two examples of this are, Parent Survey for Small Steps in 2017 & Project 'Take Stock' for Sheen Lawn Tennis & Squash Club in 2018.
"Tricia undertook a grass roots survey of users, alumni, suppliers, trustees, parents etc of the charity to identify the key USPs. This aided us to truly understand what the charity was about. She also made recommendations for future development of the charity in terms of consolidating what was already being offered, but also looking for opportunities to expand our offering. This is a valuable piece of research which is still being used."
Andrea Samuelson, Chair of Trustees, Small Steps
"While working for Small Steps, Tricia undertook a large project analysing the charity and carried out numerous interviews with parents, staff and trustees. From her data she produced an excellent presentation describing the ethos and structure of the charity and outlining its strengths. This presentation has been useful for informing our future direction and helps lay the foundations for our future strategic planning and new business plan."
Joanna Brotherstone MBE, Trustee of Small Steps
" A very good piece of work that will shape our future direction.
Thank you for the excellent presentation and for giving the Club the benefit of your considerable expertise. It is very much appreciated by the MC and most importantly, our members themselves."
Alison Goodbrand (Dec 2018)
Chair of Sheen Lawn Tennis & Squash Club (Former)
Digital Comms
Experience
